REAL SHOWS NETWORK

Emmy Award

Host Segment Planner

Show Segment Submission

The show is designed in segments — think of it like FIVE shows within ONE full show.

Why?

This gives you the opportunity to leverage the show relationally and contextually in 5 different ways! 5 opportunities to grow your brand and business. 5 different pieces you can repurpose in social.

Use the 5th segment to highlight your / your agents listings. This empowers your team to impress, and gain sellers.

5

The Real Estate Segment

The signature listing showcase

Multiple listings? If you'd like to feature more than one property, note each additional address and its details in the box below.

If you'd like to provide any pictures, B-roll, or footage of the listings, upload here.

Your 30-Second Open

Explain how you'll open the show — the first 30 seconds that hook the viewer. What do you say, where are you, what's the energy?

Your 30-Second Close

Explain how you'll close the show — the final 30 seconds. Call to action, sign-off, where you send viewers next.

Do you have any B-roll you'd like to provide?

Share any additional B-roll, footage, or photos for the production team. Paste a link (Dropbox, Google Drive, WeTransfer, etc.) and/or upload files below.

Any Final Notes or Thoughts?

How do you envision this show and its segments? Share anything else that will help the team bring your vision to life.

Your submission is sent to the REAL Shows content team for review.

Tech Companies w/ AI want to commoditize real estate, and they will put many realtors out of business.

MEDIA IS THE MOAT!

It empowers BRAND, RELATIONSHIPS, and REFERRALS.

Leverage this for your marketing: “Tip of the Arrow”

Below are ideas for execution:

REAL Shows Network Marketing

Pre-Production Marketing

  • Announce you are filming a new episode
  • "Coming Soon" teaser posts
  • Countdown to filming day
  • Behind-the-scenes planning meetings
  • Location scouting content
  • Sponsor announcements
  • Guest reveal posts
  • Community "guess the guest" posts
  • Poll your audience on future topics
  • Story countdown stickers
  • Email your database about upcoming filming
  • Text your sphere about upcoming episodes
  • Invite referrals for featured businesses
  • Create excitement around featured neighborhoods
  • Announce filming schedule
  • Film prep videos
  • Wardrobe/style previews
  • Equipment setup videos
  • Production team introductions
  • Local press announcements
  • Chamber of Commerce announcements
  • Community calendar submissions
  • Calendar invites for watch parties

Relationship Marketing

  • Guest planning meetings
  • Coffee meetings with guests
  • Lunch meetings with guests
  • Business owner interviews before filming
  • Realtor-to-business relationship building
  • Introductions between guests
  • Invite lenders to participate
  • Invite title partners
  • Invite builders
  • Invite interior designers
  • Invite architects
  • Invite local influencers
  • Invite city leaders
  • Invite nonprofit organizations
  • Invite school representatives
  • Invite restaurant owners
  • Invite fitness professionals
  • Invite healthcare professionals
  • Invite artists
  • Invite entrepreneurs
  • Invite local celebrities
  • Client appreciation through invitations
  • Strengthen referral partnerships
  • Build long-term media relationships
  • Create repeat guest opportunities

Filming Day Marketing

  • Behind-the-scenes photos
  • Behind-the-scenes videos
  • Instagram Stories throughout filming
  • Facebook Stories
  • LinkedIn updates
  • Crew photos
  • Guest arrival photos
  • Drone footage previews
  • Production setup videos
  • Makeup and prep content
  • Funny outtakes
  • Reels from filming day
  • Time-lapse filming
  • Team group photos
  • Selfies with guests
  • Live social updates
  • "On Location" content
  • Community excitement posts
  • Short teaser clips
  • Thank your guests publicly

Guest Collaboration Marketing

  • Cross-post with guests
  • Cross-post with businesses
  • Cross-promote with sponsors
  • Tag every participant
  • Collaborative Instagram posts
  • LinkedIn collaborations
  • Facebook collaborations
  • Share guest testimonials
  • Encourage guest resharing
  • Feature guest businesses
  • Create guest highlight graphics
  • Mutual email promotions
  • Referral introductions
  • Guest podcast appearances
  • Guest newsletter mentions
  • Guest blogs
  • Guest social takeovers
  • Guest reels
  • Guest interviews
  • Business spotlight posts

Episode Launch Marketing

  • Premiere announcement
  • Air date countdown
  • TV viewing reminders
  • Network announcement
  • Streaming announcements
  • Email blast
  • SMS reminder
  • Facebook Event
  • LinkedIn announcement
  • Instagram countdown
  • "Tonight's the Night" posts
  • Premiere trailer
  • Premiere teaser clips
  • Cast announcements
  • Community excitement posts
  • Local media outreach
  • Press release
  • Sponsor thank-you posts

Watch Party Marketing

  • Host watch parties
  • Client appreciation watch parties
  • VIP events
  • Invite featured guests
  • Invite referral partners
  • Invite past clients
  • Invite prospects
  • Sponsor co-hosted events
  • Live reactions
  • Event photography
  • Event videography
  • Red carpet photos
  • Networking opportunities
  • Community celebration
  • Live streaming portions
  • Giveaways
  • Raffle prizes
  • Sponsor booths
  • Photo backdrop
  • Group photos
  • Testimonial recordings

Social Media Marketing

  • Full episode posts
  • Short-form clips
  • Vertical video edits
  • Instagram Reels
  • Facebook Reels
  • YouTube Shorts
  • TikTok videos
  • LinkedIn videos
  • Pinterest videos
  • Stories
  • Carousel posts
  • Quote graphics
  • Educational clips
  • Community highlights
  • Business spotlights
  • Lifestyle clips
  • Home tours
  • Neighborhood tours
  • Luxury property features
  • Local event coverage
  • Evergreen reposts
  • "Throwback Thursday" episodes
  • Best moments compilations
  • Bloopers
  • Audience polls
  • Q&A sessions
  • Ask Me Anything sessions
  • Comment engagement
  • User-generated content
  • Client testimonials

YouTube Marketing

  • Full episode uploads
  • Individual guest segments
  • Community playlists
  • Neighborhood playlists
  • Business playlists
  • Educational playlists
  • SEO titles
  • SEO descriptions
  • Custom thumbnails
  • End screens
  • Cards
  • Community tab posts
  • Live premieres
  • Subscriber engagement

Email Marketing

  • Episode announcements
  • Monthly newsletters
  • Featured business spotlight
  • Featured neighborhood spotlight
  • Behind-the-scenes recap
  • Upcoming guest announcements
  • Watch reminders
  • Top clips of the month
  • Community updates
  • Market updates tied to episodes
  • Exclusive previews
  • Referral requests
  • Sponsor recognition

Community Marketing

  • Chamber of Commerce partnerships
  • Rotary presentations
  • Networking events
  • Community festivals
  • Charity events
  • School fundraisers
  • Local business associations
  • Economic development groups
  • Tourism organizations
  • Neighborhood associations
  • HOA presentations
  • Business expos
  • Home shows
  • Community markets
  • Local conferences

PR & Authority Marketing

  • Press releases
  • Local newspaper features
  • Magazine articles
  • Podcast interviews
  • Radio interviews
  • TV interviews
  • Industry speaking engagements
  • Community keynote presentations
  • Conference appearances
  • Panel discussions
  • Award submissions
  • Media kit distribution
  • Bio updates
  • Speaker one-sheet
  • Personal brand website updates

Referral Marketing

  • Feature referral partners
  • Co-branded marketing
  • Appreciation gifts
  • Referral appreciation events
  • Business introductions
  • Joint webinars
  • Educational workshops
  • Community networking events
  • Client introductions
  • VIP referral dinners

Business Development

  • Restaurant partnerships
  • Builder relationships
  • Mortgage partnerships
  • Interior designer partnerships
  • Landscape company partnerships
  • Home service partnerships
  • Luxury brand partnerships
  • Hospitality partnerships
  • Tourism partnerships
  • Developer relationships
  • Commercial business relationships
  • Local startup collaborations

Long-Term Content Repurposing

  • Website content
  • Blog articles
  • Podcast episodes
  • Email snippets
  • Sales presentations
  • Listing presentations
  • Buyer presentations
  • Seller presentations
  • Recruiting presentations
  • Recruiting videos
  • Conference presentations
  • Educational courses
  • Digital ads
  • Retargeting campaigns
  • Landing pages
  • Case studies
  • Client onboarding materials
  • Printed marketing collateral
  • QR code campaigns
  • Digital business cards

Evergreen Marketing

  • Anniversary reposts
  • "Best of" compilations
  • Community guides
  • Neighborhood guides
  • Local business directories
  • Seasonal content
  • Holiday features
  • Market update tie-ins
  • Top 10 lists
  • Community recommendation series
  • Hidden gem series
  • Lifestyle series
  • Local expert series
  • Success story series
  • Client spotlight series

Personal Brand Marketing

  • Build local authority
  • Become the face of the community
  • Increase brand recognition
  • Build trust before appointments
  • Differentiate from competitors
  • Create social proof
  • Increase perceived credibility
  • Establish media authority
  • Stay consistently visible
  • Become known as a connector
  • Be remembered between transactions
  • Build a legacy content library
  • Strengthen your digital footprint
  • Create long-term searchable content
  • Develop relationships at scale